Local Business SEO
Many small business owners whether a new start-up or established businesses launching a new product or service to market should complete a marketing plan with potential goals and outcomes that are measurable.
You will need to be working to your plan, be consistent and in a realistic time frame. Don’t put all your eggs in one basket. That is to say, just concentrate on SEO and assume a page one ranking for a keyword phrase will solve all your problems. I have often said the worst number in business is one. You need multiple streams of marketing to engage leads and likewise, don’t depend on one supplier. Seo is only part of an online-offline local marketing strategy similar to that provided by Will Polley SEO.
In the following article by Marcus Miller he outlines the reasons that SEO may not be the best strategy and gives a detailed breakdown of components that need to be considered by any business that wants to grow and have more customers ringing the phone:
Is SEO right for your business?
This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge.
In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe that SEO is either not aligned with their requirements or there is some other form of mismatch (speed, budget, etc.) see original post here…
In the above post, it is well documented that the criteria that business owners should consider when aiming to grow their online exposure to gain potential customers and get an ROI for their marketing investment.
So, any business online will want to increase their brand visibility and in doing so can build a trust factor into their marketing. Author Ryan Buckley Co-founder and CEO at Scripted.com, emphasizes the point that building trust and authority in your local area through your online presence can help attract people looking for a product or service. Having an honest and authentic brand online will encourage more prospects to visit your website with the intention of buying.
Local Content: Why Authenticity Matters in Local SEO
Local search engine optimization is the key to attracting new customers and improving brand visibility within your local area. However, optimizing a local business website isn’t just a matter of inserting keywords, building a few backlinks, and then waiting for the customers to flood in.
If you don’t have an authentic website that offers real value to people in your local area, those visiting your site are likely to bounce away without making a purchase, or having plans to visit your premises.
So here are some key reasons why authenticity matters in local SEO, along with some tips for achieving it.
The two articles above give a solid overview of what you need to consider in your businesses search engine marketing. There is in this case, a strong emphasis on local search engine optimisation (SEO). The articles guide you through processes to consider and possible results to expect.
To aid a small business owner or manager who is contemplating carrying out their own marketing, you should try and work methodically with achievable goals.
How To Stay Organized When Doing Local SEO
Being able to rank your website on the first page of Yahoo or Google for a local search term can make all the difference in the world to your company’s bottom line. Learning how to stay organized as you’re creating your local SEO (or search engine optimization) campaigns is the key to reaching your search goals. Below, you’ll find some tips that will help you if you’re wondering how to stay organized as you plan your own SEO activities.
These three posts give a relevant work like approach to the tasks necessary to deliver a good working marketing plan to your business.
One thing the small business owner should be utilising is video. This has many benefits, one is it is often more engaging and keeps visitors on your site for longer. Peter Lessard provides many good reasons why your business should consider video marketing to compliment your SEO work.
Video Marketing For Small Business
Finally, to wrap up the information provided above any business owner can work through the ideas and suggestions and make a difference to their online marketing. You should be able to realise what the outcomes should be in a given timeframe and understand the benefits to your SME. Remember marketing never stops. Always keep your contact information up to date as people looking for products or services simply turn off if your number or email doesn’t work.