Local Business Search Engine Marketing
If you’re a local business owner, chances are you’re hearing the term SEO (Search Engine Optimisation) in certain circles, perhaps from a business SEO expert. You may be getting emails, mail solicitations, and even phone calls from various agencies that all want to provide you with their SEO services. But, have any of them explained to you why you actually need SEO and why you should be investing a slice of your budget in order to be found in the search results?
What Exactly is Search Engine Optimisation and Why Does It Matter?
Simply put, SEO involves performing a number of different things in order to make the search engines online view your website more favorably and therefore rank higher. Online optimisation is a method for getting traffic to your site from ‘organic’, ‘free’, ‘natural’, or ‘editorial’ search results regarding the search engines as opposed to paying for listings that are located along the sides and top of the search engine sometimes known as ad-words or pay per click results page.
Boosting your webpage or website as high as possible in the search engine rankings will benefit you in several ways, some of which include:
• SEO attracts visitors who want what you have to offer. Google fights every day to hang on to market share through the use of search algorithms that are squarely focused on providing users outstanding relevant results that correspond to the desires of the searcher.
• SEO naturally highlights both your brand and business. In fact, research illustrates that brand searches are becoming increasingly more important in the search engine rankings in general.
• Good SEO practices bring more customers. As a result, this means more business and revenue overall.
Even though there are many other search engines besides Google, including Bing, Yahoo, and even YouTube and Facebook, Google is still the king in the world of online searches. Here’s the good news – if you’re ranking well on Google, many times that success translates over to the other search engines as well, in spite of their different algorithms. Google works to process over 40,000 searches per second, which equates to nearly 3.6 billion searches per day. That’s over one trillion searches per year across the globe. Yes, SEO matters.
SEO is a key player in determining how well a business will succeed online and rank in the search engines. It’s also a major contributor to helping a company’s brand continue to grow. Here are six important reasons why your brand needs a business SEO expert:
1. Virtually everyone searches online to locate and learn about a business.
By incorporating a smart SEO strategy, you can greatly improve the odds of expanding your local customer base in order to engage with your organization and therefore increase sales. Consider how convenient it is for any consumer to simply look someone up online. They have the ability to not only search for a particular business, but provide comments and reviews about the products or services it offers and also make an online purchase. Even better, searching can now be done from a smartphone or tablet while ‘on the go’. This makes implementing SEO critical for any business today.
2. SEO delivers better ROI.
Essentially, there’s no other kind of Internet marketing that has the capability to boost ROI quite like the way SEO can. Unfortunately, many businesses don’t experience the full benefits of what SEO can offer if they work with an inexperienced SEO agency or one that just outsources the bulk of the work overseas and doesn’t have a clue what effective SEO is all about.
In the end, a number of businesses suffer in terms of expanding their brands due to these lower quality agencies that don’t have the necessary knowledge and experience to deliver great results. If SEO is done correctly, it has the power to deliver high quality, cost-free traffic that would otherwise cost the business owner a small fortune if a PPC campaign (paid traffic) was utilized instead.
3. Many of your potential customers are searching on mobile devices.
Today, mobile search is considered the wave of the future. Mobile traffic is continuing to rapidly increase at amazing speeds. In fact, it’s now ahead of desktop traffic. SEO enables your brand to be found by your potential customers who are searching for products and/or services that you provide. As a result, local SEO can help people searching online succeed in finding your business that can eventually lead to phone calls, store visits, and more sales. Try and optimise your keywords with a geolocation to help the main search engines show your results to the most appropriate targeted traffic like Mansfied SEO, Derby business consultant or Nottingham social media expert.
4. Your competition is using SEO.
Many people mistakenly assume that once they reach top rankings, they no longer need SEO. This, however, couldn’t be further from the truth. Once a website reaches the top, the work is to ensure that it remains there, which inevitably involves more work to keep it ranked.
Keep in mind that your competitors are striving to reach the top as well. As a result, you can either let them pass you by and take your potential customers away or employ the services of an experienced business SEO expert to beat them to the top. You can’t both be number one – it’s either them or you. The winner will reap the rewards in terms of sales and increased business. Ignoring SEO is like taking your foot off the gas pedal in a NASCAR race.
5. SEO is here to stay.
SEO is an essential, intricate part of listing your business online and enabling the world to find you. SEO is always changing and improving and the companies that engage the latest SEO practices are the ones that are benefitting the most. It’s no longer about spammy link building, but rather creating valuable content and earning high quality links from relevant sites.
Although the idea of SEO is basically the same, the methods it employs in order to maintain high rankings is evolving on a daily basis. As long as the World Wide Web exists, so will SEO. Therefore, take advantage of SEO so it can help your business rise to new levels you never thought possible.
6. SEO is a highly effective tool.
SEO works. It has the power to deliver consistent, high quality traffic to your site. Yes, there will be algorithm and update changes happening in the background all the time. But remember, these changes are put in place to ultimately protect you rather than hurt you. An SEO expert will know how to deal with these ongoing changes in order to keep you at the top of the search engines. Natural organic ranking is probably the best investment you can make in terms of expanding the core of your business and brand. It works.
Every local business today needs to incorporate a plausible SEO strategy in order to be found online and attract potential customers. When done correctly, SEO can provide an amazing ROI overall.