Good Web Design Principles
Importance Of Good Businesses Website Design
There was a time when businesses could put together a few web pages and call it a website. However, those days are long gone. These days, consumers expect to see a high quality and professionally designed website. Surveys done by some research companies have revealed that more than 80% of consumers research online before they buy a service or a product.
A quick point here is it is vital to do good keyword research to find searched terms with commercial intent so you get potential buyers looking at your site.
In other words, the best way to get more business is through targeted online traffic. The design of a website plays an important role as far as the image of a business is in the eyes of a potential consumer is concerned. This is one of the reasons that experts recommend having a high-quality website that provides all the necessary information to the visitor. Let you prospect know exactly what product or service you are offering, what benefit it has for them, how it will improve their lives or business if they purchase from you and what they have to do to obtain it. Here are few other advantages of investing in good web site design.
The online market today has become hyper competitive which means that businesses need to grab any competitive edge they can. A website is the online face of your business. People these days go through a lot of content online especially with the rise of social media and the era of click bait headlines that attract people that have no buying intention and if they do follow your copy, they feel aggrieved you’ve taken them to a sales page!. Online searchers have short attention spans before they decide they can’t get enough information on their problem. Why should they continue to read and interact with your site above all your competitors? Your site has to answer a lot of these questions and quickly separate buyers from non-buyers. But remember that people are not always ready to buy when you are ready to sell, so always try to get the non-buyers and also the buyers on a list where you can add them to your funnel.
Due to so much information, the attention span of web visitors these days is much shorter as compared to the past. Research studies have shown that people go back to the search engine results in case they are unable to find the required information within the first 10 to 20 seconds of looking at the website.
In other words, a poorly designed website has a much higher chance of losing potential business due to its poor design.
key principles of good web design
Another important factor that businesses need to pay attention to is the conversion rate. Even if a business succeeds in attracting relevant traffic to their website, most of the traffic won’t convert if the website is not well designed. The website needs to be aesthetically appealing and at the same time, provide the information the visitors are looking for with a definite call to action and a way to contact you such as a phone number above the fold.
More people today connect to the Internet through their smartphones and other mobile devices as compared to desktops. Therefore, the website needs to be well designed to provide an excellent user experience. One of the ways to achieve an excellent experience on small screens as well as on desktops is to have a responsive design website that knows the type of format to display relevant to the device the search is carried out on.
A responsive website automatically adjusts the layout to fit the screen size of the device. In this manner, all the content of the website is easily accessible to the visitors irrespective of the screen sizes.
Importantly there are dedicated mobile websites with tap to call functionality, which are also more user-friendly and makes for a better user experience.
Tips For Making A Good Website Design
Here are some tips to enhance the design of your website.
The typography on the website should be easy to read. For instance, the font sizes should be above 14 so that the content is easily readable on most of the devices. Remember silver surfers also represent a portion of online purchases. Also, an average visitor skips most of the content instead of reading everything. The best way to highlight important parts of the content is to use subheadings and bullet points. Navigation through to relevant information is easy.
The content should have a clear message and there should be a clear call to action.
Keep in mind that website is the online identity of your business. Consumers identify businesses with their website and therefore, it is important for businesses to invest in a high-quality website. WordPress is my personal choice for a website and also for many marketers because it is a user-friendly and commercially successful.